Stephanie Covington x J.McLaughlin

J.McLaughlin, iconic lifestyle brand, partnered with Stephanie to share her favorite pieces from the Spring 2025 Collection featuring classic styles with a modern twist.

The Objective
To introduce how Steph styles pieces from various collections in a curated way with her dedicated audience.
The Strategy
York & James worked closely alongside Stephanie and the J.McLaughlin team to understand expectations and ensure the facilitation of product deliveries, content development, approvals and alignment of creative direction.
The Results
Stephanie has built a strong relationship with the brand creating several rounds of content, which have been so well received by her audience, helping to highlight the unique ways to elevate any look with various pieces from each collection, whether achieving a beach look or the perfect outfit for a night out!