Justin Pasutto x Toyota

Justin, an avid car enthusiast, teamed up with Toyota, the world famous automotive brand.

The Objective
Justin has been a loyal Toyota fan and owner for over two decades. Our goal was to turn his love for the brand into a long term opportunity.
The Strategy
Over the years we’ve worked closely with the Toyota PR team to understand their goals and upcoming launches to best determine how Justin could continue to support and highlight the brand in a fun and insightful way.
The Results
Justin has partnered with the brand many times over the last several years as he continues to share his love for their vehicles. Most recently, we were able to craft a campaign that allowed Justin to highlight the launch of the Toyota Tacoma i-FORCE MAX Trailhunter equipped with the latest and greatest features. Justin’s passion for the brand is more than evident in his content and has enabled him to continue building a meaningful relationship with the brand year after year.
Client Love
Working with York & James has been an absolute pleasure. Their team is not only highly professional but also incredibly responsive, consistently providing quick and efficient replies to our needs. They offer valuable insights that elevate our projects and are always ready to bring fresh ideas to the table, while supporting the concepts we introduce. Their collaborative mindset is much appreciated and we look forward to continuing to work with them.
- Danielle Petruccelli, Public Relations, Toyota