Joe Fresh x Jillian Harris
Iconic Canadian Retailer, Joe Fresh, known for their accessible, stylish offerings at an exceptional value engaged Canada's sweetheart, Jillian Harris, to bring her unique aesthetic to the brand.
The Objective
Jill has been a loyal Joe Fresh customer for many years. The objective of the partnership was rooted in aligning Jillian’s savvy, fashion-forward fan base with one of Canada’s most iconic retailers – bringing Jillian’s personal style to a wider audience.
The Strategy
Incorporating Jillian’s passion for sustainability and accessibility into the collection was vital to the long-term success of the relationship. The inaugural launch included the famous Pink Jilly Jacket, which featured sustainable materials and product packaging.
The Results
York & James leveraged the success of the Jilly Jacket to develop a blueprint for collaborations between the brands. Jillian Harris has launched six collaborations with Loblaws in total, which have featured exclusive, limited edition designs in both the home and apparel categories for the companies namesake brands, Joe Fresh and Life At Home!
"The Jilly Jacket: My New Fall Layering Staple""The Jilly Jacket 2.0 is Here!"
Client Love
We’ve worked with York & James for many years on projects of varying scales. Through each of these programs, the team has been collaborative, always helping streamline processes, find efficiencies and keep communication smooth and flowing. We’re so appreciative of their ongoing commitment to try new things and ways of working together in how we bring our collective programs to life.
- Joe Fresh
The Highlights
