Mastercard partnered with Jillian Harris to help highlight their small business initiative during the holiday season.
The Objective
Jillian is a long term advocate to shop and support small, so when presented with the opportunity to work with Mastercard to highlight their small business program - it was a no brainer!
The Strategy
York & James worked closely alongside both teams to understand the campaign and ensure Jillian could execute on the vision. Jillian was able to visit Fort Langley, BC highlighting Mastercard’s Holiday Shopping Experience.
The Results
The program was a great success and Jill was able to share the messaging with her audience about shopping small with Mastercard’s innovative tools and offerings. The brand was thrilled with the collaboration which garnered 800K+ views on Instagram.
