Jillian Harris x Joe Fresh Life at Home 2024 Collection
A collection of clothing and homeware essentials marked Jillian’s 6th collaboration with Loblaws.
The Objective
To develop a collection of housewares featuring Jillian’s signature style in an accessible format.
The Strategy
Each collaboration, our team has worked closely with Loblaws to understand and apply learnings, which have made a significant impact in the decision making process. During the ideation of this collaboration our team applied learnings from previous successful launches with Life at Home’s sister brand, Joe Fresh to achieve similar results.
The Results
Jillian’s housewares collection was an instant success with many pieces selling out within the first few days of the launch. The well made yet approachable collection is now lovingly used in homes across Canada.
The Highlights
