Fraiche Food Full Hearts
Cultivated relationship between Penguin Random House x Jillian Harris x Tori WesszerAbout: Fraiche Food, Full Hearts was a labor of love! The book includes a collection of over 100 recipes for Everyday and Casual Celebrations that features some of their most precious family recipes that have been handed down from generation to generation.
The Goal
To bring together a leading publishing house with two of the most influential voices in the food, cooking and family space.
The success of their inaugural book would lead to a second book offer, solidifying both Jillian and Tori’s position in the marketplace and maintaining our objective to ensure that Jillian and Tori would remain trusted names in homes across the country.
Develop a timeless compilation of recipes, which will carry on their legacy long past social media.
The Strategy
The York & James Team worked closely alongside each department within PRHC to develop processes that led to seamless execution of key milestones – from recipe development, to photoshoot timelines and launch planning.
The Results
The book became a massive success and an incredible accomplishment for Jillian and Tori!
Accolades include
National Bestseller in Canada
Finalist for the Taste of Canada Awards 2020
The Cross Decor and Design
Sandhill Wines
A second book offer was presented upon launch
Client Love
"This is a testimonial...."
- Example Testimonial, AGENCY BRAND CLIENT
Campaign Highlights
