Jillian Harris x Joe Fresh Capsule Collections (2021 & 2022)

Iconic Canadian Retailer, Joe Fresh, approached Jillian Harris to create not one, but two capsule collections!

The Objective

The launch of the Jilly Jacket was such a success that Joe Fresh reached out in hopes to work with Jill on an even larger scale - by collaborating on an incredible capsule collection with the brand!

The Strategy

By understanding the demand from Jill’s audience, we were able to work closely with the Joe Fresh team to develop a collection that was a perfect representation of all things Jillian.

The Results

The 2021 Joe Fresh x Jillian Capsule Collection did over $7M in sales, selling over 200,000 units! Joe Fresh had their BIGGEST sale day ever on launch! Engagement in store and online, from both customers and colleagues! The collaboration generated over 255.5M impressions across Joe Fresh’s social channels.

The Joe Fresh Jillian Harris 2022 Winter collab resulted in $5.6M in sales in just four weeks. Media day in Toronto was a huge success with appearances on Breakfast Television, Global Morning, Marilyn Denis, and The Social.

Client Love

We’ve worked with York & James for many years on projects of varying scales. Through each of these programs, the team has been collaborative, always helping streamline processes, find efficiencies and keep communication smooth and flowing. We’re so appreciative of their ongoing commitment to try new things and ways of working together in how we bring our collective programs to life.

- Ashley Kowalewski-Pizzi, Partnerships, JOE FRESH

The Highlights